Bud Light Throws in Towel, Sponsors LGBTQ Events Across America as Sales Crater

Trans-loving beer brand Bud Light appears to be throwing in the towel in the face of conservative backlash and is now doubling down on its LGBTQ+ pandering. Despite desperate attempts to repair its image following its partnership with trans influencer Dylan Mulvaney, Bud Light has experienced a 25 percent drop in sales for its sixth consecutive week, and its parent company Anheuser-Busch lost a total of $15.7 billion in market cap since April 1. Now, the woke beer brand is transitioning fully, dumping pallets of cash on pride parade sponsorships across the country to court new customers.

Several pride sponsorships are identified in a Thursday report from the Daily Wire.

In St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is listed as the lone ‘corporate presenting sponsor’ of the city’s annual pride parade, reportedly attracting more than 300,000 attendees in 2019. While it is unclear how much Anheuser-Busch is contributing to the event, the next lowest sponsorship, listed as the “Rainbow” tier, costs $25,000 according to the parade’s corporate sponsorship packet.

According to event organizers, the annual Columbus, Ohio “Stonewall” pride parade lists Bud Light as a “diamond sponsor,” costing $20,000. In addition, the parade requires that all sponsors “must affirm Stonewall’s diversity, equity, and inclusion policies AND agree to donate no less than 8 hours of volunteer time during a calendar year.”

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According to the report, Bud Light is listed as a sponsor of the Cincinnati Pride Parade, Planned Parenthood, and the Cincinnati Children’s Hospital–a leading proponent of sex change procedures for minors.

Anheuser-Busch is also sponsoring the upcoming Los Angeles Pride Parade. One of its subsidiaries, Cutwater Spirits, will be supporting the 2023 Chicago Pride Fest, set to take place one week before the city’s annual parade. The festival will include the “best of Chicago drag performance” and “a Youth Pride Space for teens.” Children as young as 12 can attend the “youth pride space.”

Bud Light was previously listed as a sponsor of the subsequent Chicago Pride Parade on a website that has now been scrubbed. It is unclear if the brand is still attached as a sponsor, though a statement from the company reads, “We have a clear role to play in bringing real change and creating an inclusive and equitable world where we cherish and celebrate one another.”

Anheuser-Busch was additionally a “premier sponsor” of the 2022 San Francisco Pride Parade. The 2023 list of sponsors has yet to be released.

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Since its partnership with Dylvan Mulvaney in April sparked a massive boycott among its conservative customers, Bud Light has struggled to recuperate its losses. On an earnings call with investors earlier this month, Anheuser-Busch CEO Michel Doukeris pledged to triple ad funding ahead of a summertime advertising blitz, but the company has continued to hemorrhage sales. Desperate attempts to recover its customer base, including giving away free cases of Bud Light, do not appear to have slowed the company’s losses.

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