A recent video shows Red Sox fans and Fenway Park completely ignoring the Bud Light concession vendors in the wake of Bud Light’s Parent company, Anheuser-Busch’s disastrous advertising partnership with trans activist Dylan Mulvaney.
The video shows one concessions window with an extensive line and the neighboring window selling blue Bud Light cans with no business at all.
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“Fenway Park Bud Light stand Ghost Town!” wrote the Massachusetts-based real estate agent, Luis Tejada, who originally posted the viral video. His video has gotten more than 1.2 million views as of Thursday. Tejada walked up the stairs to show the baseball field to prove he was at the historic ballpark.
“Guys, this is so funny and bizarre. Look at that. That is the Bud Light, that is every single Budlight stand here at Fenway Park in Boston….Holy Crap”
No one is buying Bud Light at the Red Sox game pic.twitter.com/evTMApnYGx
— Citizen Free Press (@CitizenFreePres) May 4, 2023
The 40-second clip pans from the packed concession line to one that shows two workers aimlessly behind a stand marked
“cold beer,” with no line to block the signage. The stand was so desolate that one worker there could be seen on his phone. At this point, it’s unclear if the lack of popularity is a concerted effort by Red Sox fans or if it’s an organic result of the general boycott of the beer company sparked by its partnership with Dylan Mulvaney.
The original advertising video showed Mulvaney wearing a black dress and pearls modeled after Audrey Hepburn and going on at length about how he does not understand what March Madness is.
#BudLight 'Read The Room' Critics obliterate Anheuser-Busch CEO's Brendan Whitworth & VP of Marketing Alissa Gordon Heinerscher 'nothing' statement amid Bud Light-Dylan Mulvaney uproar: A total marketing disaster pic.twitter.com/OMFRrrvWbJ
— Convenience Store News. (@CStoreNews_) May 1, 2023
Another promotional video shows Mulvaney frolicking in a bubble bath.
Those who continue to claim corporations only care about profits are unmoored from reality. There is no universe where Dylan Mulvaney increases Budweiser's profits. There's no universe where she increases sales. She will be a net loss to the shareholders.
And they don't care. pic.twitter.com/dkROUuPqY5
— Syd Steyerhart (@SydSteyerhart) April 3, 2023
The backlash to the tactic from moderates and conservatives was swift, with a generalized boycott of the brand.
The Bud Light boycott is the most effective boycott conservatives have ever wielded against Woke America.
Sales down 26% compared to a year ago, Executives are being put on leave, and stores are marking Anheuser-Busch products down.
We should not let up until they actually…
— Benny Johnson (@bennyjohnson) May 2, 2023
While dips in stock prices for Anheuser-Busch have been minor and temporary, sales across the country are reportedly down 26 percent, according to the St. Louis Post Dispatch. Moreover, roughly $5 billion in market cap has been wiped out due to the boycott. Total sales are down 8 percent for the year.
The boycott has been so effective that, after releasing a conciliatory but not apologetic statement, Anheuser-Busch is now attempting to put more severe distance between Mulvaney and their brand. CEO Michel Doukeris was forced to address the matter on a phone call with two investors and downplay the relationship with Mulvaney, claiming that” misinformation” was being spread about the beer conglomerate’s woke publicity stunt.
“We need to clarify the facts that this was one can, one influencer, one post, and not a campaign,” Doukeris told the investors, according to a report from Fox Business.
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However, Doukeris also remained optimistic that the company would not suffer long-term effects due to the boycott.
“We want to reiterate our support for our wholesaler partners and everyone who brings our great beers to the market. I can tell you that we have the agility, resources and people to support the U.S. team and move forward,
We will continue to learn, meet the moment in time, all be stronger and we work tirelessly to do what we do best: Bring people together over a beer and creating a future of more cheers.”
Mulvaney, however, has been less optimistic, suggesting legal repercussions for those using biologically correct pronouns to describe him, calling it “bad journalism.”
Bud Light is more Beer than Dylan Mulvaney is Women. pic.twitter.com/iNoNjP4ep1
— Ravi Kanth (@kr_ravi) April 28, 2023
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