Republican Bill Reicherter Is Taking on Dem Joe Casello in FL HD 90
Bill Reicherter is a Republican running for state representative for House District 90. He’s an entrepreneur and father who cares deeply about mentoring kids. He feels that a Republican in a House seat is likelier to bring back appropriations and pass much-needed legislation to benefit the people where he lives than the Democrat state rep who is currently in office. That’s one of the many things Florida Jolt learned during an interview with this candidate. Reicherter is a self-made businessman with the age and experience needed to accomplish his goals. He’s also a man of integrity. Reicherter is the only Republican currently running for House District 90. Former opponent Nic Giacalone recently withdrew from the race. Joe Casello, D-Boynton Beach, now holds this seat and is assumed to be running for his fourth and final term.
Florida State House District 90 is in Palm Beach County. It encompasses Boynton Beach, Delray Beach, Ocean Ridge, Briny Breezes, Gulf Stream, the Village of Golf, and the Greater Boynton and Delray communities. The constituents are more Democrat than Republican, but Reicherter is correct in thinking that an elected Republican is more likely to bring home the bacon than a Democrat. Reicherter wants to stimulate and grow the local economy. Representative Casello, a former firefighter known for being a moderate Democrat, has passed legislation but has not brought back a significant amount of money to Palm Beach County. Republican representatives show the true story of what can be done in the Florida legislature based on party. Casello didn’t bring back any money to Palm Beach County this past session. By comparison, first-term Representative Peggy Gossett-Seidman brought home around seven million for the county.
Reicherter’s original plan in life was to be a professional football player. When that didn’t work out, he pivoted. Many days he couldn’t pay his bills, but he persevered. He is now a licensed contractor and realtor, the founder and CEO of B R Signs, Inc, the biggest sign construction company in the US, an industry he knew nothing about when he first started. He has served on numerous boards, such as the Boys and Girls Club, Junior Achievement, and was chair of the Broward YMCA.
Reicherter has taught kids about work readiness, entrepreneurship, and financial literacy. He believes these are examples of what students should be learning in school. As an elected politician, he wants to bring more learning opportunities to Florida, such as trade and apprenticeship programs.
He would also like to work on other areas, such as insurance fraud, lowering homeowners’ insurance, and mental health. Richter has three adult children. One of his daughters struggles with mental health issues. He understands the need.
Reicherter has many interests. He has a vast home library and loves to revisit historical books about Abe Lincoln. He loves the E Myth books for business, and one of his favorites is Who Moved My Cheese, a book about accepting change and moving on. His favorite movies are “The Notebook” and “Rocky.”
When asked why “The Notebook,” he said it’s the nostalgia of finding the love of one’s life and fighting for her. He also loves working out, eating healthy, and mentoring kids and small businesses.
Reicherter ran for office once before for a state senate seat against now State Senator Tina Polsky. That race taught him about campaigning and has prepared him well to take on Casello for state house in 2024.
Reicherter says some who run for office have no life and work experience. Reicherter has lived, worked, succeeded, failed, and raised a family. Bill Reicherter is actively involved in life and community. He recognizes that government isn’t the answer to everything and that the private and public sectors can work together to accomplish things. He’s made his mark and doesn’t have anything to prove. Now he wants to work for the people and serve. He’s one to follow and watch.
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