Former Cowboys quarterback and NFL legend Troy Aikman took a swipe at inauthentic beer brands this week, which he says use the American flag in promotional material despite being headquartered outside the US. Aikman owns Eight Elite Light Lager and is looking to make inroads against those cheap beer companies that he says “cash in” on American patriotism by “slapping an American flag on their package” and calling it a day. On Monday, Aikman tweeted a video attacking foreign beers ahead of this year’s Fourth of July celebrations.
“This weekend, we celebrate the birth of our great nation. I am so proud to be an American. I look forward to celebrating with good food, great friends, and, of course, ice-cold beer,” he said.
“At Eight, we believe in truth and authenticity. Our company is proudly based right here in Texas and all of our beer is brewed right here in the good ‘ol USA. So, I’ve gotta call it like it is. There are a lot of beer brands out there that are trying to cash in on this holiday by slapping an American flag on their package. Regardless of whether or not they are truly American.”
Aikman’s company is based in Austin, Texas. One percent of the company’s revenue is donated to charity organizations, including the Military Warriors Support Foundation, Back on My Feet, and Project Lorenzo.
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AUTHENTICITY MATTERS: This July 4th, join me in celebrating with a true American beer🇺🇸🍺 pic.twitter.com/OxijfwvEjD
— Troy Aikman (@TroyAikman) June 26, 2023
“So this July 4th, drink American – whether it’s EIGHT beer or any other American owned beer brand. And on behalf of all of us out here, we appreciate your support. Cheers.”
Aikman posted the video with the caption, “AUTHENTICITY MATTERS: This July 4th, join me in celebrating with a true American.”
While the beleaguered Bud Light company Anheuser-Busch was founded in Missouri over 170 years ago, it is no longer an American-owned business. Anheuser-Busch was acquired by the Belgian brewing company InBev. That merger has not stopped the now foreign-owned company from using the American flag as a convenient marketing tool.
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AUTHENTICITY MATTERS. Lately there's been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself. Some brands are taking shortcuts to gain consumers. We're committed to producing a first-class product. No hidden agenda.… pic.twitter.com/uQkzphUxJF
— Troy Aikman (@TroyAikman) May 23, 2023
Despite an ongoing advertising blitz this summer, Bud Light has reportedly been unable to recover the lost customer base due to its partnership with transgender influencer Dylan Mulvaney earlier this year. Anheuser-Busch promised shareholders it would work to rebuild, but there is no evidence that the company has moved away from supporting “woke” LGBTQ causes.
Most recently, Bud Light was listed as an official sponsor of the Toronto Pride Parade, where footage showed a crowd of naked men standing and riding bicycles in clear view of children in the audience.
Bud Light makes an appearance at the Toronto Pride Parade. They are sponsors of the event.
Footage by TPM’s @BethBaisch pic.twitter.com/Qqr9b5jLPb
— The Post Millennial (@TPostMillennial) June 25, 2023
Another video shows a group of naked men in hats standing in a circle as families, accompanied by their young kids, walk by. One angle of the footage shows a man wearing a giant penis costume participating in the parade as a young girl in a stroller stares.
“Bud Light Canada has been a proud partner of Pride Toronto for the last 10 years,” a statement on the beer brand’s website reads. “This year, we’re commemorating this milestone with Pride Toronto by featuring them on our can design, as well as continuing as the official beer sponsor of the festival.”
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