Dylan Mulvaney Strikes Again: Nike Tells Furious Customers to be More ‘Inclusive’
After experiencing largescale backlash and calls for boycotters after partnering with transgender influencer Dylan Mulvaney to advertise women’s athletic gear, Nike responded by telling their customer base that they’re wrong and should be more “inclusive.”
The advertising showed Mulvaney, a biological man, wearing women’s leggings and a bra and performing a. caricature of being a woman. The move led to a large-scale backlash against Mulvaney and Nike, claiming that the strategy insulted women and called for a boycott of the company.
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“Dylan Mulvaney is creating a caricature of what it means to be a woman.” one Twitter user wrote. “Women do not behave like this. This isn’t very respectful to actual women. I wouldn’t give Nike a dime of my money.”
Dylan Mulvaney is creating a caricature of what it means to be a woman. Women do not behave like this. This is insulting to actual women. I wouldn't give Nike a dime of my money. pic.twitter.com/WkrN07WvDZ
— Jedediah Bila (@JedediahBila) April 6, 2023
Another wrote that Nike and other companies adopting this ideological position “are spitting in the faces of women every single day. Stop giving them your money.”
Nike is the latest mega corporation to make Dylan Mulvaney, a biological man, their female brand ambassador.
These companies are spitting in the faces of women every single day.
Stop giving them your money.
pic.twitter.com/KOEt09uv2e— Michael Seifert (@realmichaelseif) April 5, 2023
⚠️Meet NIKE WOMEN’S Newest Ambassador…a biological man.
Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!
Another day, another company slapping all women in the face by mocking them and paying a man to take their place! … pic.twitter.com/oJBnMUAv6S
— Ultra MAGA Libre🍊🇺🇸👊 (@libre05179304) April 5, 2023
The video marks a year since Mulvaney publicly identified as a woman and the beginning of his tenure as Nike’s brand ambassador.
Olympic Swimmer Sharon Davies has condemned Nike for the position and is now leading the effort to boycott the sportswear company.
Davies, who won silver for Team Great Britain in the 400m individual medley at the 1980 Moscow Olympics, said that Nike’s decision was a step back after several sports organizations vowed to protect women’s sports.
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“It’s so frustrating. We take two steps forward with World Athletics and Swim England protecting women’s sport, and then Nike does this,” she said in an interview.
“The ad feels like a parody of what women are. In the past it was always seen as an insult to say, ‘run like a girl’ and here we’ve got someone behaving in a way that’s very un-sporty and very unathletic and it’s so frustrating when only 1 per cent of USA sponsorship dollar goes to females in sport. That Nike would do this feels like a kick in the teeth.”
Besides being a cultural insult, Davies pointed out that marketing made no sense, as biological realities are incredibly relevant to sports and sportswear design.
“Dylan is advertising sports bras when there’s nothing to put in the sports bra – when actually it’s really important women get proper support when they do sport. It just doesn’t make sense. For a long time, Nike sponsored Allyson Felix, one of the world’s most incredible track athletes. Then, when Allyson got pregnant, they reduced her sponsorship by 70 percent when she had something happen to her that happens only to women. Women are being treated with total disdain at the moment, particularly in the world of sport where physiology makes so much difference.”
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For these reasons, Davies called for boycotts of the company.
“We can protest. It’s what is left for us at the moment. No one seems to be listening. The only way we can make these companies and governments sit up and listen is to boycott with our wallet. It’s the only thing they listen to.”
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