Politics

Blonde & Thin Is In – The Return of Fashion’s Classic Ideal

By Tracy Caruso 0 Copy Link Print

A clothing company just dropped an ad featuring a stunning blonde actress and promptly got accused of spewing racist Nazi propaganda. But the progressive left has lost the plot — this isn’t about race, it’s about selling products, and politics is playing a big hand in it.

The recent American Eagle campaign stars Sydney Sweeney, the twenty-seven-year-old actress famed for her roles in acclaimed shows like Euphoria and The White Lotus. The ad plugs “The Sydney Jean,” a new line of jeans featuring the tagline: “Sydney Sweeney has great jeans.” The clever twist? The campaign first shows the phrase “great genes,” then scribbles it out to replace it with “jeans.” Sweeney even narrates a tongue-in-cheek explanation about “genes” and “jeans,” underscoring the pun.

Marketers should have learned from fiascos like Jaguar’s ludicrous woke ad in Europe, which featured no actual cars, “androgynous” models in over-the-top colorful outfits, and slogans like “copy nothing.” The Bud Light/Target fiasco wasn’t a strong enough wake-up call, but now, the message has hit loud and clear. DEI is out, and traditional is in. They missed a growing cultural hunger for aspirational beauty featuring real women, and American Eagle is cashing in big time.

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Yet there was an uproar when the American Eagle ad hit screens and social media. Critics charged it with racial undertones, accusing the brand of promoting eugenics or white supremacy — all because the campaign showcased a conventionally attractive, blonde, blue-eyed white woman making a playful “genes/jeans” pun.

But here’s what so many are missing amid the noise: This backlash is less about race and more about a profound exhaustion with the woke advertising culture that has dominated recent years — ads full of overweight, unattractive, nonbinary, or transgender models meant to “represent diversity” but failing to inspire desire or aspiration. People are tired of being told what they should like and who they should accept as beautiful.


American Eagle did something radically revolutionary and straightforward: they picked an aspirational beauty — a pretty white woman who embodies classic, straightforward appeal — and built a campaign around her. And guess what? It worked. The last decade has been devoted to diversity and intentionally not placing white people in these spaces, which makes this ad feel downright rebellious. The jeans are flying off shelves, the campaign is going viral, and the brand’s stock benefited from the buzz.

Conservative outlets have already noticed this cultural shift. Evie magazine, a women’s magazine that promotes traditional values and appeals to a conservative audience, devoted an entire issue to the death of the “body positivity” movement and the triumphant return of aspirational beauty and real women stepping into the spotlight again. This is a market-wide call for ads that inspire and make consumers look at a model and want to look like her, dress like her, and be like her — not ads that preach social agendas.

Sydney Sweeney has been praised for her natural charm and relatable yet glamorous persona in Hollywood, making her an excellent choice for an ad campaign. Her collaboration with American Eagle brings mainstream attractiveness back into focus without apologies or coded messaging.

The uproar seems fueled by a society worn down by constant accusations of racism and intolerance — a continuous policing of who can be featured and how. This campaign is a cheeky rebellion against that tired script, suggesting it is OK to put a conventionally stunning white woman in an ad, and it’s OK to admit you like it without reading it as some sinister agenda.

American Eagle could easily replicate this success with other faces — imagine the impact of the same campaign starring a beautiful Black woman. The key is authenticity and aspirational appeal, not identity politics. The debate should be about who inspires us to want what they wear — not about who represents what race or gender.

It’s time for advertisers to stop walking on eggshells and start showing beauty that moves people. Conservatives everywhere should celebrate this return to common sense, good taste, and aspirational beauty without shame.

Kudos to American Eagle. Let this campaign be a wake-up call. Beauty is back. Real is back. And it’s OK to love it. Let’s hope the industry hears that call loud and clear.

Proof that this ad worked, I’m buying the jeans!

Other stories you may want to read:

Sydney Mania Meme Madness

Dems Push ‘Alien Rights’ Over Your Rights – Floridians Say Deport

Latest posts by Tracy Caruso (see all)
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