A Miller Lite Beer advertisement from March exploded across the internet on Monday, with many seeing it as another entry into the “wokeification” of American beers, with the last viral spectacle involving the placement of pictures of transgender Dylan Mulvaney on Bud Light cans.
It seems Miller Lite doesn’t understand their audience either. pic.twitter.com/TXGoEPYzbw
— Mythinformed (@MythinformedMKE) May 15, 2023
The advertisement came on International Women’s Day, which occurs annually on March 8th.
Among other light beer companies, Miller Lite is well-renowned for utilizing a “sex sells” business model in which provocative pictures of women frequently accompany their product advertisements.
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“Women complaining about bikinis when they’re selling self respect on onlyfans and calling it empowerment… okay.” ~@LttleGel on Twitter
Miller appears to be undertaking leftist mental gymnastics – unsure whether using provocative pictures of women is “liberating” or “objectifying.” Despite radical left morality being unable to choose which, the alcohol giant appears to be going for the latter.
Am I the only one who remembers the Miller Lite girls?
— SETH WEATHERS (@sethweathers) May 15, 2023
Much like Bud Light and its pro-trans virtue signaling, Miller Lite appears unaware of its majority-male target demographic and has instead opted to please woke non-customers and DEI-obsessed investors.
Obviously Miller isn't a woman owned company. What they do for their staff, I will not comment, but for the hypothetical / non-existent female farmer / brewer.
This is posturing / cult politics
Boys! Raise the siege works on Miller! We got another brewer to collapse!
— chief_powpow (@ChiefPowpow) May 15, 2023
Despite constant examples of “culture war” retreats, conservatives appear too passionate about their beers to let them be taken over. In response to Bud Light’s trans posturing, dissatisfied customers launched an unprecedented boycott that has left the “king of beers” hemorrhaging money.
The same parent company, Anheuser-Busch, owns Bud Light and Miller Lite.
Though there hasn’t been any organized boycotting, many former Miller Lite enjoyers are calling out for it.
This what hubby switch to! pic.twitter.com/qZU3fQbVdT
— Gams (@beckyHamm9) May 15, 2023
Conservatives have had a mixed reaction to the advertisement. Some point out that there is nothing conservative or godly about oversexualizing society – and, to an extent, agree with Miller Lite’s decision.
“I don’t think this is exactly the same as the Bud Light situation. They’re not wrong when it comes to using scantily clad women to sell beer. Is sexualizing women to sell products now conservative? This isn’t a critique of the models, it’s about what conservatives claim to value. And I’m hard pressed to see how scantily clad women fit into conservatism.” ~@rcam_tv on Twitter
Some conservative women applaud the switch, saying that appreciating women and not oversexualizing them isn’t “woke” – instead, it’s traditional.
“I like seeing a company support actual women and using actual women to do it! I’m not loving the profanity, but I don’t hate the message. I don’t view this as woke at all. Good job Miller Lite. Bravo!!” ~@LeiaKniskern on Twitter
Another user gave similar comments.
“I don’t really see the issue with acknowledging that some advertising might be a bit dated and could alienate women. Even if you disagree with me on that, I think we can both agree that this ad is nowhere near as tone deaf as the bud light one.” ~@BeignetWest1
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Other reactions have been rather blunt, arguing for a comeback of the “Miller Lite Girls.”
BRING BACK THE BIKINIS
— Quite Frankly (@PoliticalOrgy) May 15, 2023
Miller Lite has not responded to any criticism and has experienced no notable sales declines since the release of the International Women’s Day advertisement.
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