Pink Paint Shortage – Barbie Movie Causes Possible Worldwide Supply Chain Issue

Pink is all the rage right now, but if you want to paint your dream house pink, you may have to wait due to an international pink paint shortage. July 21 is the release date for the most highly anticipated movie of the year, Barbie. The movie production used so much pink paint for its iconic sets that we may be stuck living in a beige world instead of a Barbie-pink one. 

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The good news is that the shortage is for a specific color of pink. The film’s production designer Sarah Greenwood told Architectural Digest that it used so much of the brand Rosco’s fluorescent pink paint that it caused an international run on the item.

July 21, 2023, is the release date for the Barbie movie starring Margot Robbie. Editor At Large Tracy Caruso’s manicure color is Barbie pink.

The Barbie movie has renewed interest in pink to such an extent that Barbie style now has an actual name, Barbiecore. It is the hot trend for 2023, according to A quick Instagram search shows it is a Barbie world, and people everywhere are tickled pink. 

Barbie dolls are collector’s items. Expect to see more of them with the release of the new Barbie movie.

According to the source for all things on trend, the NY Post;

Life’s fantastic when you’re plastic — but it may reap horrors on the global supply chain.

According to a new interview with the upcoming plastic doll biopic’s director, the production of the highly anticipated “Barbie” caused a very on-brand shortage.

“The world,” Greta Gerwig, 39, told Architectural Digest for a recent home profile of Barbie’s Dreamhouse, “ran out of pink.”

Specifically, the film, set to star the Aussie Margot Robbie in the titular role, ran out of a fluorescent shade of Rosco brand pink paint, which was used extensively on the film’s three-story set.

The Barbie iconic logo in Barbie pink. “Barbiecore” is the trend of 2023.

All things Barbie are huge right now. According to;

The return of Barbiecore rose in popularity in the fashion industry first. Fashion runways and red carpets have had an influx of hot pink. Last season, Valentino had a hot pink runway show with 22 complete looks in the Barbie-approved shade. Since the vibrant fashion show, the looks have shown up at the Grammy Awards, Coachella, and pretty much every event with a professional photographer. Many celebrities have worn Valentino’s Barbie pink in the last few months, including Gigi Hadid, Florence Pugh, Conan Gray, Billy Porter, Anne Hathaway, and Dua Lipa.

The trend has become so hot that Barbie cafes, which also are painted pink, are popping up everywhere, which may partially explain why pink paint is so hard to get right now. 

At, you can create a Barbie photo with any picture you would like.

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You may think that Barbie Pink is cheap and silly, but some are taking it seriously and spending big bucks on it. According to the NY Post;

One UK interior designer and fitness instructor converted her “boring” beige crib into a “Barbie World.” At the same time, a Brazilian TikTok creator spent almost $200,000 turning her property into a Barbie Dreamhouse.

Twitter legend has it that the creator of Barbie lives in her very own Barbie dream house in California. The house used to belong to Judith Harch of Delray Beach, Florida, who painted her Santa Monica home with a fun look. The home has since been sold but not to anyone associated with Barbie. The new owners have kept the iconic colors of the house the same.

Pink is a happy color that makes the world a rosy place. All things Barbie show no sign of going away any time soon. Author Renée Rosen known for her historical fiction novels, discussed her latest book about Estée Lauder, Fifth Avenue Glamour Girl, for the Socially Distanced Book Club. During her discussion, she told Editor at Large Tracy Caruso that her next book, which is coming out in 2025, is about the life of Barbie creator Ruth Handler. 

There’s no ignoring the pink elephant in the room. Barbie is here to stay, and pink paint will come back. Come on, Barbie, let’s go party.

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