Ford Motor Company is the latest brand causing a backlash online by embracing the upcoming LGBT+ pride month.
The company released a campaign through Ford Europe that shows a Ford Raptor decorated in LGBT rainbow colors and gold sparkles, speeding past its competition, with ‘#verygayraptor ‘written on the windshield.
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“Very Gay Raptor” was born in response to a negative comment on social media, with Ford rendering its well-known nameplate in sparkling gold adorned with rainbow graphics.
According to Ford, the comment was: “Well… that’s a cool car! – But that blue color is very Gay!!”
Ford redecorated the blue truck with gay pride rainbows, responding, “‘Very gay’ was a compliment, right?”
The positive response online was so overwhelming that the manufacturer decided to make it real and has been using it as a tool to help signal its support for LGBT+.
The “Very Gay Raptor” made its initial debut at the Goodwood Festival of Speed event near Chichester, UK, last June.
Ford and the owners of Ford Trucks were ridiculed online.
#BoycottFord
This is an easy one for me https://t.co/kYXE2Wca7F— Lora Ann 🇺🇸 (@LoraAnn1776) May 18, 2023
gay ford truck memes are top tier pic.twitter.com/3YQ9pHdA6Q
— Taz 💬˚ ༘✶ (@tazonliine) July 2, 2020
Ford actually created a ‘Very Gay Raptor’ truck and made a promo of it ‘coming out!’https://t.co/AKFtaQu0cW
— MAGABOT (@ScottPa19802286) May 18, 2023
gay ford truck memes are the peak of comedy you can’t convince me otherwise pic.twitter.com/okX34tVcqf
— pat! (@wildiife_) June 24, 2020
@clayandbuck The ultimate woke Trifecta. The very gay Ford Raptor, stepping out in your addidas swimsuit with a buldge, and drinking a Bud Light 👌 Yee Yee pic.twitter.com/tX6i8dgNhv
— Treydo (@Treydo1252527) May 19, 2023
The ad campaign, called “Redefining Tough,” was released in line with the company’s latest mission statement:
“Ford Pride’s Mission is to foster an inclusive and supportive atmosphere within Ford for LGBT+ persons.”
“Ford Pride’s objective with driving Dash is to highlight Ford Motor Company’s inclusive commitment to the LGBTQ+ community and their employees, and a little fun along the way,” the company adds.
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The campaign comes weeks after Bud Light’s parent company AB-InBev had lost billions after partnering with transgender influencer Dylan Mulvaney, and Miller Light followed their lead.
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