Disney’s theme parks have encountered a series of issues in the last year as customers complain about long ride wait times, price hikes, poor sanitary conditions, and broken or inoperable attractions.
Due to a series of ugly high-profile incidents, Disney now has to respond to another issue; a spate of altercations at their theme parks.
The company released a statement in an attempt to crack down on the issue on Friday.
‘We ask all who come to this happy place to treat others with respect, kindness, and compassion,’ says the new message.
“We ask all who come to this happy place to treat others with respect, kindness, and compassion,” the rule reads.
The new rule comes as Disney and other theme parks have seen increased fights, line-cutting and other altercations. https://t.co/HPSFOHEXTB
— Spectrum News 1 SoCal (@SpecNews1SoCal) December 28, 2022
Disney laid out a set of rules that they believe will return the park to a more family-friendly state, including discouraging profanity and ‘disruptive’ behavior.
In the property rules section, the park asks that guests show “common courtesy” to other guests and cast members (employees) by “not using profanity or engaging in unsafe, illegal, disruptive or offensive behavior, jumping lines or saving places in lines for others.”
The entertainment giant then took it a step further, telling people who refused to comply that they would be asked to leave.
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‘Those who can’t live up to this simple wish may be asked to leave Walt Disney World Resort.’ They said.
Be the magic you want to see in the world. You must always remember to treat others with respect, kindness, and compassion. Those who can’t live up to this simple wish may be asked to leave Walt Disney World Resort.
— WDW Bus Driver 🚌 (@wdwbusdriver) December 18, 2022
Disney’s reputation has been damaged by altercations that have gone viral and made its guests feel unsafe.
In one incident this past summer, two families got into a brawl over a line-cutting incident that blew up on social media.
In response to the altercation, a spokesperson for Disney made it clear that the company did not “condone” violent behavior at their parks and attempted to remove guests after the viral fight.
To Fox 11 LA: “We do not condone this type of reprehensible behavior. Disneyland Resort security intervened swiftly, de-escalated the situation, and removed the guests from the park.”
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Disney World descends into chaos as 2 families brawl in huge Magic Kingdom fight https://t.co/8TZPHgJC19 #FoxNews
— sylvaner (@Sylvaners) December 29, 2022
In another incident earlier this month, residents at a Disney hotel got into a fight in the lobby for unclear reasons.
Hundreds of guests reportedly witnessed the violent incident, leading to significant reputational damage for Disney’s parks as they attempted to carry out damage control.
Hundreds of Guests, including children, witnessed the fight. #DisneyParks #WaltDisneyWorld https://t.co/0lObOUa0N6
— Inside the Magic (@InsideTheMagic) December 22, 2022
New video of wild family brawl at Disney World. pic.twitter.com/5Jy2LIQLIK
— Mike Sington (@MikeSington) July 25, 2022
While the quality of Disney’s parks continues to decline, their prices continue to rise.
Earlier this year, Disney hiked the prices of its general admission tickets, valet parking, and other add-on services such as fast passes.
Customers were quick to take to social media to complain about the price increases while the company ignored mounting complaints.
Disney hikes prices: Ticket costs soar to up to $244 PER DAY, fast pass hits an extra $25, valet rockets to $65 and parking surges to $50 – as stock collapses . I became bear at 150 now 90. $dis
— trader (@TicTocTick) October 12, 2022
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