DeSantis Campaign ‘Dominant’ in Ad Spending
By almost every metric, Ron DeSantis seems poised to win re-election as the Governor of Florida, building on his slim margin of victory in 2018.
Republicans have continued to gain momentum in Florida, even in a midterm election where Democrats gained 41 house seats and in the 2020 Presidential election where Democrats took control of the Presidency and both legislative chambers.
According to a RealClearPolitics polling average, DeSantis currently leads Charlie Crist by 4.8 percentage points.
The most recent poll, a USA Today/Suffolk poll conducted on September 18th, shows him ahead by seven percentage points.
Republicans across the state have seized on DeSantis’ national celebrity to register hundreds of thousands of new Republican voters.
Republicans now have a 270,000 voter advantage over Democrats in the state.
DeSantis and the Florida GOP have another critical advantage over Democrats as well. They are currently dominating the airwaves due to a massive fundraising haul by DeSantis.
Florida Gov. Ron DeSantis (R) is swamping his state's airwaves, far eclipsing rival Charlie Crist (D) in the sheer number of TV ads aired, data shows. https://t.co/F8hiCdYBNF pic.twitter.com/LtCigZ7a02
— Axios (@axios) September 24, 2022
From September 5th to September 18th, there were more than 13,000 broadcasts with a pro-DeSantis message and only 881 with a pro-Crist message, meaning DeSantis is currently leading by a 15:1 ratio.
“It’s pretty stunning to see such a lopsided ad race at this phase of the campaign,” said Mike Franz, co-director of the Wesleyan Media Project. “DeSantis has had a consistent lead in the polling, and it will be nearly impossible for Crist to make up the difference in the context of such a massive imbalance in ad spending.”
Senator Marco Rubio, R-Fl, is also leading his opponent Val Demings, D-Fl. by a considerable margin in ad spending.
Ads favoring Marco Rubio outnumber those favoring his Democratic opponent with 779 more pro-Rubio ads in the previous two weeks.
Democrats have reportedly focused their political advertisements on abortion and the reversal of Roe v Wade, spending $31 million nationwide on ads targeting the issue.
Ad spending shows @TheDemocrats hinging midterm hopes on abortion
— Florida Politics (@Fla_Pol) September 20, 2022
It is unclear if their focus on abortion has resonated with voters as abortion has continued to fall down the list of the most important issues while crime and immigration, both issues that Republicans have focused heavily on, are increasing in importance.
Since early September, immigration has jumped from the 15th most searched political issue on Google to the 10th most important one.
During the same period, crime and inflation have become more important issues while abortion has fallen from a top 3 issue to 18th place.
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