Chip LaMarca Working to Get College Athletes Opportunity to Monetize Name, Image, and Likeness

Florida Representative Chip LaMarca has established himself as a leader in name, image, and likeness (NIL) legislation for college athletes. As the debate surrounding NIL rights for student-athletes continues to heat up, LaMarca has been at the forefront of efforts to give athletes in his state the opportunity to monetize their name, image, and likeness. He was responsible for the first bill passed three years ago and wants to improve the existing legislation.

One of the significant issues facing NIL legislation is the “caused compensation” provision in Florida’s current law, which prohibits schools and their employees from directing compensation to players.

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This puts Florida schools at a competitive disadvantage compared to other states that do not have such restrictions or have repealed them. In an effort to level the playing field, Rep. LaMarca has introduced House Bill 99, which would remove the “caused compensation” ban and allow coaches and schools to assist players in securing deals for their name, image, and likeness.

During the bill’s hearing, Rep. LaMarca stated,

“Your college football coach or your soccer coach is not your agent,”

emphasizing that the bill is not intended to change the current system where players are not paid by the schools but only facilitated to make deals.

This bill would put Florida schools on an equal footing with other states and allow them to compete better for top athletes. It is worth noting that many states have been working on similar legislation related to college athletes’ name, image, and likeness rights, and more states will likely follow suit in the future.

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The bill has been well received by the postsecondary education and workforce subcommittee and is expected to move forward in the legislative process. If passed, it would allow Florida schools to help their athletes monetize their name, image, and likeness, which is becoming an increasingly important issue as the NCAA and individual states work to address the issue of compensation for college athletes.

Rep. LaMarca’s leadership on this issue clearly indicates that he is committed to fighting for the rights of college athletes in Florida. His bill is essential to fairness and equality for student-athletes and could set the stage for similar legislation in other states.

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It is important to note that the NCAA has the right to take legal action, and the law may face challenges in the court of law. However, Rep. LaMarca’s bill may well be the start of a new era in college sports, where athletes can be compensated for their hard work and dedication.

Overall, Rep. Chip LaMarca’s efforts in NIL legislation for college athletes have been commendable, and his bill has the potential to make a significant impact on the future of college
sports in Florida.

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