Budweiser is running a new pro-America ad this week in a desperate bid to stop the ongoing boycott of its products–but (ex) customers aren’t falling for it. Just two weeks after Bud Light announced its partnership with transgender influencer Dylvan Mulvaney, the beer company released a one-minute, cobbling together images of cornfields, Clydesdales, and small town America. Reports from distributors have indicated plummeting sales since the start of the boycott, and the public’s reaction to the new campaign suggests that may not change any time soon. Parent company Anheuser-Busch has reportedly lost more than $6 billion in market capitalization to-date.
Budweiser release pro-American ad 2 weeks after Dylan Mulvaney backlash.
The new advert, comes after Anheuser-Busch CEO released a statement which failed to apologise for the backlash and instead talked about traditional values and being pro-America.
— Oli London (@OliLondonTV) April 16, 2023
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The new ad, which was released by the company on Friday, offers a desperate plea to its Republican consumer base. “This is a story bigger than beer,” the ad’s narrator says. “This is the story of the American spirit.” The minute-long video paints a patriotic picture of America, throwing up images of the country’s landmarks and showing off city skylines. One scene depicts two people hoisting the American flag before one of them places her hand over her heart. “Brewed for those who found opportunity in challenge and hope in tomorrow,” the voiceover says.
But customers weren’t falling for it.
“Nice try, but no thanks.” One customer wrote in response. “I hope you lose another 6 billion.”
The new ad has been viewed more than 50 million times on Twitter, but overall reception has been overwhelmingly negative. Commentators criticized the company for its insincere use of patriotic imagery.
“Lol so after weeks of hemorrhaging support, Budweiser releases an ad featuring: Clydesdales, farms, dirt roads, fields, Grand Canyon, St. Louis Arch, Main Street, firefighters, veterans, flags, Lincoln Memorial, tractors, trucks, baseball caps, and the Freedom Towers.”
Lol so after weeks of hemorrhaging support, Budweiser releases an ad featuring: Clydesdales, farms, dirt roads, fields, Grand Canyon, St. Louis Arch, Main Street, firefighters, veterans, flags, Lincoln Memorial, tractors, trucks, baseball caps, and the Freedom Towers. https://t.co/HDL7dP1zMc
— Jake Schneider (@jacobkschneider) April 16, 2023
“Sorry… this ship has already sailed,” UFC fighter Tim Kennedy wrote. “You should’ve supported the hard-working middle class that once were proud to kick back after a long day of work.”
“I’m not sure a lineup of B-roll footage and some guy throwing middle-America buzzwords at us will win us back, and frankly, bringing 9/11 into this is kind of insulting.”
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I'm not sure a lineup of B-roll footage and some guy throwing middle-America buzzwords at us will win us back, and frankly, bringing 9/11 into this is kind of insulting.
— Brandon Morse (@TheBrandonMorse) April 16, 2023
According to a report by the New York Post, the beer conglomerate has taken a serious hit in recent weeks, with both consumers and distributors taking their business elsewhere. One bar is Missouri reported that Bud Light sales had dropped by as much as 30 percent since the company’s partnership with Dylan Mulvaney, with draft sales plummeting by as much as 50 percent.
“No amount Clydesdales and American Flags will fix the damage done with your customers. Nobody will ever forget you used a grown man who dresses like a little girl and mocks women to advertise beer.”
No amount Clydesdales and American Flags will fix the damage done with your customers. Nobody will ever forget you used a grown man who dresses like a little girl and mocks women to advertise beer.
— Vic DeGrammont (@votedegrammont) April 16, 2023
Last week, Anheuser-Busch CEO Brendan Whitworth attempted damage control with a public statement, insisting that their woke ad campaign had not been intended to divide people.
“We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere,” Whitworth wrote.
“We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
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