Beer company turned trans activist group Bud Light broke a nearly 3-month silence streak on Twitter with the release of a new ad, only to be laughed at by almost 20 thousand angry and mocking replies.
Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60
— Bud Light (@budlight) June 22, 2023
While prior Tweets average 300-600 thousand views, the brand’s “grand return” to Twitter garnered nearly five million views.
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Satirical media company “The Babylon Bee” posted a response video mocking a Bud Light customer being “caught” drinking by his friends. The reply gained nearly ten times as many likes as the original post.
Man Caught Drinking Bud Light Insists He's Not Gay pic.twitter.com/HTOyDE6RCU
— The Babylon Bee (@TheBabylonBee) June 22, 2023
Boca Raton resident Charles Weber posted a less-than-flattering and Bud Light-laden imitation of Dylan Mulvaney’s “Days of Girlhood” social media campaign, which followed the life of the trans influencer while they transitioned. The brewer’s collaboration with male-to-female transgender Mulvaney started the mass backlash in early April.
— Charles Weber – aka THE Jew from Boca (@CWBOCA) June 22, 2023
So, showing an ad with a bunch of doofuses, which happen to match your exe’s view of the average bud drinker, in the summer heat is your way back into the community. You have not learned from your past mistakes.
— The Redhawke (@TJRedhawke) June 23, 2023
Several Twitter users demanded the company give an apology statement, saying they wouldn’t buy any of its beer until it mass-advertised a humiliating “sorry” to its former customers.
“Have you apologized yet for slamming your loyal customers? Have you admitted that you weren’t trying to expand your demographic, you were trying to replace it and gain points for the vaunted CEI? You jumped into politics and picked sides. Have you come out and admitted how much you regret that? Until that commercial airs, this is too little, too late.” ~@Cobeekat on Twitter
Apologize. Denounce transgender ideology. Stand up against the sexualization of children. This ad is weak, it's insulting….it says you see us as a bunch of buffoons, stumbling over our own feet. Close the doors, it's over. #BudLightHatesWomen pic.twitter.com/4SmwCecPEN
— Lucy (@LoveLuzB) June 23, 2023
That's their problem, they cannot do the only thing that would help. Apologize for running the ad, say they don't agree with the philosophy expressed and they fired the person responsible
for running it.— CoalSackOracle (@moteward) June 23, 2023
Some referenced the “fratty” nature of the ad. “Frat” culture – a reference to college fraternities and their heavy drinking reputation- is something that top marketing executives at the company said they wanted to distance themselves from just before entering the culture war.
“Pretty fratty of a commercial, almost like they realized telling majority of your fan base to f*ck off, and chop off your genitals or get out, didn’t work at all. Shocker.” ~@obithat on Twitter
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Dylan Mulvaney, famous for their over-the-top mannerisms that many have said are caricaturing women, catalyzed Bud Light’s financial and PR nightmare. Since entering into a partnership with the trans influencer, the Anheuser-Busch subsidiary has seen a consistent boycott that has cost the company billions.
According to CBS, sales for May 2023 were 23 percent lower than in May 2022. Similarly, April sales plunged after the partnership, which saw Dylan Mulvaney’s face plastered on cans, was announced early in the month.
Though some analysts believe the beer company is almost out of the storm, former customers have, as evidenced by the continuously low sales, remained steadfast in their boycott.
“Let’s get one thing straight. You’re not redeeming yourselves. You did what you did, now you’re paying for it. That’s the way it goes. Just like all of these other companies that think they’re going to suck up to everyone else after Pride Month is over. Not gonna happen.” ~@QPsyOps on Twitter
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